Below is a list of items “not to do”:
- The number one problem when building a website, is not knowing why a website is being created. Usually someone executive tells somebody to do it without saying what the overall idea of the website should be. Before any website is created, there should be some overall goal mentioned.
- The VPs try to be designers. So you end up with a very data oriented site with lots of information, but not very appealing. Figure out your target audience and then work towards a design that will be appealing to your target audience.
- Do not fall into the trap of organizing your website like your company hierarchical chart. The website structure should be created based on the tasks users want to do on your website.
- Outsourcing your website projects to different agencies can make your website end up looking like a quilt with mismatched patches. Consistency is most important to end up with a usable interactive design.
- A major mistake a lot of organizations make is accounting for website maintenance after initial launch. The internet is constantly changing so rapidly that a major redesign is recommended annually. If you simply spend money to build a fabulous site and do not keep it updated, your investment will quickly turn out to be wasted.
- Do not treat your website as a secondary medium. The best way to get the most out of your content is to create it for your website first.
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