This is the question we are often asked from new customers. You already have a successful business. Your phone is ringing on a regular basis, You have new customers walking through your door each week. “Why do I need a website?” you ask.
Well the truth is that a website will just open the opportunities for new customers and new business from various locations.
Perhaps you don’t see any products, perhaps you only provide one service, the end result is that a website, when done correctly, will at least add viable visibility for you.
Most small businesses used Yellow Page advertising at one point in time. Why? Many years ago, everyone used the phone book to look up business information. Where is the closest computer store? Let me call 3-4 books stores to see who sells the book I am looking for.
Today, most people just Google first and continue from there. So you say, “Well everyone in town already knows about my business”. Well what about that visitor from out of town who is passing through? The ease of using a mobile device such as a mobile phone is so amazing, new customers and visitors in your area can locate you instantly.
As everyone knows, people are busy these days. More so than past generations. People are multitasking without even knowing they are multitasking. Many now work from home as opposed to an office. Thus, those who work in an office have more opportunities to physically locate businesses than those working from home. The World Wide Web creates endless options for those who simply don’t have the time or ability to research or shop in person. The ability to shop and search online has tremendous benefits for those who do not have time to drive to locations or to research each business of interest in person.
The world wide web also makes sharing information so easy. With most devices and websites, one person can share the link of a business to another person with just one click. But if your business is not on the web, it’s not as easy to share great information about your great product. Sure, someone may sit around at a dinner table and advise of what great service they had at your store but how can these same people tell their friends and families residing in other cities or countries the benefits of your store?
This is the opportunity to reach that potential customer via the website.
Some people still believe the old expression, that if you have a website, the customers will come. This is definitely not the case anymore. There are millions and millions of websites out there and just about the same selling or doing the same type of thing as you. You need to ensure your site is done properly and is optimized for Google and the other search engines so people can in fact find you. You need to stand out in the crowd and shine. We can do this for you and more.
The end result is a website is a great way to get your information out there. Yes there are going to be some annual fees (domain name renewal, hosting fee and perhaps some SEO time) but if you do it right, these website management fees will be paid off with a few new customers who discover you.
Stay tuned for more information on this subject, but in the meantime, give us a call and we can discuss all the pros and cons of having a new website for your business.
