Facebook posting to get the most out of your social media marketing campaign is an art and has rules that you need to follow.
Facebook is one of the most utilized social media platforms for social media marketing purposes by business all around the world. Posting for a social media marketing campaign differs from personal posting as there is more at stake and there is a greater need for your message to be properly received. Posting a picture with a quick comment won’t cut it and you’ll leave a lot of brand exposure on the table. Each post in your social media campaign needs to be optimized for Facebook and your target audience.
There are many little tricks and guidelines that require your attention in order to design effective posts to leverage the Facebook user base for your business.
Posting Rule #1: Always be positive
Positivity is infectious and is much better received by your audience than negativity. If you want engagement and mutual sharing from your audience, create posts that inspire or excite and foster good vibes towards your brand.
Posting Rule #2: Providing Information
Take a page out of the click-bait book when posting status updates to your Facebook page. Choose a status update that offers exciting information but doesn’t let the cat out of the bag. Leave something to the imagination so that your audience wants to know more.
Posting Rule #3: Provide Links
Once you’ve set the stage and have gotten your audience curious about your status update, provide a link to make your audience click. This allows you to tell your whole story in a more engaging format as well as direct traffic to a webpage of your choice. If you’re providing a link it is good practice to Bit.ly it so you can track click through rates and add to your marketing knowledge.
Posting Rule #4: Include Visual Images
Adding images to your posts will dramatically increase the number of views and the amount of engagement your post receives. Humans are visually oriented creatures so add images or create your content around visuals whenever possible.
Posting Rule #5: Keep everything mobile friendly
Make use of simple imagery that is easy to view on mobile devices. Roughly 80% of users are browsing from a mobile device so make your message simple and visually oriented. Don’t add too much text if you can avoid it and focus instead on the visual content.
Posting Rule #6: Nurture your audience
One of the most important but most overlooked areas of social media posting is the comments section. Comments and responses capture just as much, if not more attention than the original post. Engage with your audience and use conversation to build relationships.
Posting Rule #7: Timing your posts
It is essential to publish your posts when your audience is paying attention. This means knowing what the best times are for engagement and not just posting when your business is open. Pay attention to timing and it will be easier to engage with your target audience. Make use of a post-scheduling app so that you can pre-program your posts and time them perfectly.
Social media marketing is one of the most effective tools in your marketing kit bag and knowing how to get the most out of your campaign is the difference between its success and failure. Promote your brand effectively with a professional social media marketing campaign.