Page authority is an SEO score (between 0-100) used to show a probable rank of a specific page from your website in a search engine result. The algorithm used to calculate Page Authority is constantly updated by Moz, so the scores may fluctuate from time to time.
Page Authority is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores and dozens more.
You can measure Page Authority using Open Site Explorer (http://www.opensiteexplorer.org/) or the MozBar (http://moz.com/seo-toolbar), Moz’s free SEO toolbar.
It is difficult to tell what exactly affects Google search rankings. Many have tried, but because of many patents on the algorithms all anyone can do is try to find some sort of pattern.
There are a few tips that are thought to influence rankings:
- Use fresh, high quality content – keywords are no longer an influence, but having new and interesting content that is updated frequently, is detailed, relevant, useful, quality and easy/fun to read is key.
- Links to your pages – creating links to your page from other websites is a great way to increase your page authority. It may not be easy, but if you have good content it should happen naturally.
- Image – Search engines are capable to browse images which makes them more important then ever. Have related images on your website and use descriptive ALT text so these images can be found on search engines. Having traffic to your images, increases traffic to you.
Contact us today for a free evaluation of your current Page Authority for your website. We can also prepare an SEO plan to help increase your overall SEO score and page authority. We are your SEO experts.
