Domain Authority is a score that predicts how well a website domain will be ranked by a search engine. SEO Gurus Moz are the ones that can be credited with the metric known as Domain Authority. Moz employ a machine learning against Google’s algorithm to best model how search engine results are generated. The score is based on a 100 point scale which is based on three things: Age, Popularity and Size.

Domain Authority is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores and dozens of other aspects.

You can measure Domain Authority using Open Site Explorer ( or the MozBar (, Moz’s free SEO toolbar.

It is difficult to affect Domain Authority directly. The best way to influence this metric is to improve your website’s overall SEO. Focus on your link profile , which influences MozRank and MozTrust, by getting more links from other well-liked pages.

Here are some quick tips to help you steadily improve your domain authority score over time:

  1. Get active on social networks – Social networks are a great way for you to connect with your audience, while also building community and fan pages for your websites.
  2. Write high quality post content – One of the best ways to bring new audiences and high value links to your website is by linking with well-known bloggers within your industry. By connecting with your industry bloggers you may in exchange for your time and content, get a backlink from their site back to yours.
  3. Focus on natural and strong link building – Concentrate on creating quality content on your website that people will link to naturally.

If you are looking to increase your overall Domain Authority, contact us today, we specialize in this type of SEO service.

Take a look at this interesting article on domain authority written back in 2014. We highly recommend it.

WMS Admin

WMS Admin

Website Management Services provides global website management services to about 200 small and medium sized business around the world. Specializing in SEO, social media marketing, website development and more...