The landscape of business in many industries has changed, turning to the online marketplace and leaving the brick and mortar world behind through e-commerce.
As Internet usage continues to rise, more and more business is being conducted online. Doing business through e-commerce (selling and buying products online) has become extremely popular with consumers and the business that serve them. It’s a great way to expand your business and increase your customer base while positively influencing profits. Adding an e-commerce solution to a businesses arsenal works well for small and large businesses alike, from corporations to start-ups, and shouldn’t be overlooked by your company.
- Over 70% of shoppers feel there are better deals to be found online
- 80% of online users have made a purchase and over 50% have purchased at least twice
- Average online spending has risen by more than 15% in the last ten years
- Ecommerce sales are estimated to be in excess of $530 billions by 2019 in the USA alone (source: Statista)
Let’s discuss a few ways that ecommerce can help grow your business.
Increased Customer Reach
Your target audience, especially your “reachable” target audience, is greatly increased through ecommerce. Your business is no longer boxed in by the limitations of your physical location, as ecommerce can reach any location worldwide so you can realize fresh, new customers and opportunities.
Efficient Resource Management
Many businesses spend a lot of time and money on advertising or marketing their products. Traditional advertising or marketing often ends up targeting the wrong customers or aims too wide and misses the mark. In ecommerce, you are able to better target your actual customer base and communicate relevant messages to them. This is especially true with the emergence of social media as a selling and marketing tool that can be used in conjunction with the ecommerce solution on your website.
Do Business Around The Clock
Consumers buy products at all hours but having your business open for that long may be impossible. Not anymore! An ecommerce system let’s your business be available for customers 24/7 and make money all the time. In this respect ecommerce is especially important for global businesses or those servicing many different time zones.
No Information Limitations
Customers seek information and good businesses provide it. However, there is a limit to the amount of information businesses are able to make available at a physical store location. There is also a limit as to how long customers can spend making use of what you’ve provided. These limits have been removed through the online marketplace. You can host unlimited information online and your customers are free to spend as much time as they need to find answers to their questions. Having information available online will also drastically cut down the time your employees need to spend educating. Become an industry knowledge leader through your ecommerce website.
Customize Your Shopping Experience
An ecommerce solution is customizable to offer endless features to increase ease of shopping and create a positive experience for customers. From a customer perspective, it has never been easier to load a shopping cart online, compare different products or find information about what you’re buying. With all this convenience available from the comfort of your own home, it’s no wonder that buying and selling online is really taking off.
Building your business with an ecommerce solution is a dependable, cost effective way to increase your customer base and sales. It removes many barriers that businesses face in taking to market or expanding outside of their local sphere. Ecommerce does come with it’s own responsibilities but once your familiar operating your system it’s easy to do. An e-commerce solution can offer you the world as your businesses marketplace like never before.
