This is a cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link. One of the most popular Pay per Click AdWords program today is run by Google. When a user clicks a link, the click is registered in a system and a pre-determined charge is assessed. Not to worry, you have the ability to set a maximum amount for the day; once this amount is exceeded your ad is removed until a new day begins. It also doesn’t count if a single user makes multiple clicks to your link. The advertisements shown are typically banner and text related ads that show content related to the website’s offerings. The program has grown in popularity due to its low startup costs and potential profits for site owners.
Google AdWords places the online advertising copy at the top, bottom or beside the list of search results displayed for a particular query. This allows you to reach people the moment they’re searching for what you offer. A great advantage of AdWords is that you can make your ads highly relevant, and only be shown to people who are looking for something related to what you are offering. You can choose which keywords you want your ad to have and that way attract targeted traffic who are more likely to take action. You can also choose where the ad appears, on which specific websites and in which geographical area – cities, towns and even neighborhoods.
AdWords are easy to use; they are short and rich in specific keywords. Because AdWords are Pay per Click your digital marketing budget is one that is less than what it used to be. Instead of paying a larger amount for newspapers and billboard advertising, AdWords set no minimum price for their keyword specific ads and run on a daily basis. Once you set up your AdWords campaign, you don’t’ need to start paying for it until users start clicking through to your website. Every penny is actually bringing you a potential client. If you decide you’re not happy with your AdWords, because they are Pay per Click, you have the flexibility to change them up and try something new.
Pay per Click AdWords is a powerful online advertising tool that allows you to reach new customers and grow your business. Delta Decisions is an expert in the kind of website management services and website maintenance services you need to get started with Pay per Click AdWords. You can choose where your ads appear and set a budget you are comfortable with as well as measure the impact of your ad. By using AdWords you are getting your message in front of potential customers, advertising to an audience that’s already interested in you and most importantly growing your business to its fullest potential.
Please contact us at websitemanagementservices.ca for more information.